Today, with the rapid development of Wi-Fi technology, more and more devices support interconnection, and various Internet of Things (IoT) devices, including smart home products, are also rapidly emerging, which is not only a Wi-Fi network at home. It has brought many challenges and put forward higher requirements for wireless routers that support the role of “home network hub”. On the occasion of the coming of the wireless wave, the NETGEAR, a veteran network manufacturer that has gone through 20 years of development, has launched a wireless HD camera for Chinese users in addition to the high-end wireless router market. —Arlo is a key step in its involvement in intelligent surveillance.
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Today's wireless network has faced a new wave of renewal
Wireless replacement, the router is going to the high end
In the face of increasing wireless application trends, traditional 802.11n routers have been unable to meet people's further pursuit of wireless network quality. According to the recent statistics released by NPD, the wireless routers of the AC1800 and above accounted for 45.9% of the total market, and sales increased by 35% compared with last year. The high-end wireless router market is still growing, while the low-end router market is facing a large decline of more than 40%.
Wireless routers above AC1800 have become the mainstream of current consumption
It is not difficult to see that while people's demand for wireless network performance continues to increase, the mid-to-high-end products above AC1800 have become the new trend of wireless router replacement, and are expected to become the first choice for future home users to replace traditional routers.
In the US market where wireless applications are quite mature, consumers are paying more attention to brand effects when choosing wireless router products, so it can be seen that the difference in brand share is more obvious. Among them, NETGEAR, LINKSYS (formerly Cisco brand) two old network vendors occupy the first and second positions, the overall market share of more than 60%. Vendors such as ASUS, TP-Link, and D-Link have split the remaining 40%. Overall, American families are still quite happy to spend money on high-end wireless router products.
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In the Chinese market, with the gradual deepening of wireless applications, the AC1200-based mid-to-high-end wireless routers have also rapidly expanded their market share. It can be seen from the shipments of Taobao routers that since the second half of 2015, AC1200-class routers have driven the sales of mid- to high-end routers. The low-end router market did not effectively prevent the decline in sales even in the later 11.11 and other promotional seasons. After 2016, this trend is even more obvious, domestic users for high-end routers
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From the shipments of routers on Taobao, we can also see the popularity of domestic high-end routers.
Wireless HD camera is coming
Not only that, but the potential of the home security market will be further stimulated by broadband speed, triple play, and router upgrade requirements. At present, with the growth of domestic economy and the increase of residents' income, people's consumption demand on the level of intelligent care and safety monitoring is increasing. According to research data, at least 5% of urban households in the next five years are expected to consider installing security equipment at home. At the same time, security consumer groups are gradually shifting from high-income to middle-income people, with an estimated annual average of 2 billion yuan. Market demand.
It can be seen that the recent goal of NETGEAR to put Arlo wireless high-definition cameras into the domestic market is more clear. It should not only see a huge market space, but also show strong confidence in the advantages of its products.
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NETGEAR Arlo Wireless HD Camera
Of course, when it comes to webcam people are no strangers, and now the market is also full of various cameras, and even more powerful enterprise-level monitoring products. However, in the home environment, the traditional web cameras are mostly wired connections, which cannot meet the needs of people to install indoors at will, even in open environments such as garages and gardens. At the same time, in terms of hardware configuration, whether a webcam can deliver high-definition picture quality to users, clear shooting of night vision environment, and whether it can provide intelligent and simple monitoring applications, etc. Can you pay for the elements of the bill?
However, to solve the need for wireless networking, the first is to build a strong Wi-Fi network support in the home. However, from the above sales data, it is not difficult to see that this is what NETGEAR is good at. Its Nighthawk family of high-end routers not only have high-frequency dual-core CPUs, but also support the latest wireless standards and a new generation of MIMO RF architecture technology, which can easily take advantage of the wireless HD of the Arlo camera.
Therefore, it can be realized under the support of the NETGEAR wireless network platform, and is also applicable to the Wi-Fi platform constructed by other brands of high-end wireless routers. As a result, consumers will gradually experience more smooth and easy-to-use smart wireless applications under the traction of routers.
It is reported that the NET NET Arlo is an IP camera that can truly connect without wires and cable, and has battery-powered connection (life-saving for 4-6 months), professional-grade dustproof and waterproof, and simple and compact appearance. It also supports dynamic monitoring and advanced video storage and sharing technologies such as Amazon's (AWS) cloud storage video. Not only that, Arlo can send 720P streaming media to the user's mobile phone through the exclusive APP on the iOS or Android side, and automatically communicate with the mobile phone in real time to provide automatic reminder; even at night, it can provide recognizable video monitoring in low light.